Actor Casting Agreement

Weather Forecast for filming

This is the weather forecast for today for when we're filming our music video. We're hoping for it to be sunny around the hours of filming which will be 2-4.

Shooting Schedule

Shooting schedule from Alysia Hurrell

Replica Magazine Advertisement

 

This is my version of Florence and the Machine's magazine advertisement. I used paint to edit my version of the magazine advertisement as I have not yet gained the skills on photoshop to develop my final product. I took noice of the artist name being at the top of the advertisement as that's where the reader's eye is drawn to first. I also took note of how the album name has a border aroud it and is typed in a larger font so that it sticks in the reader's memory. As a passive audience will be the ones seeing my magazine advertisement I want to make it seem as appealing as possible, especially if they've never heard Erick Baker before. So to do this, I used a warm image as Florence and the Machine have done on their magazine advertisement. I think the contrast of the warm images against the black background and white font draws my target audience in as it shows that the artist's type of music is indepth and organic. I also included the date of release, as in my opinion it's one of the most important features on the magazine advertisement, especially since the release date are the only numbers shown on the advertisement it will stick in the audience's mind. I slightly changed the features shown towards the bottom of the advertisement as I feel that having critics reviews are more important than showing the songs included, as you could find those things out online. I also thought including "Available on iTunes" would be more appealing to a more modern and younger audience rather than mentioning releases on Vinyl.

Draft Digipak and Magazine Advertisement

My Digipak and Magazine Advertisement Templates

The above picture is of the digipak template I have designed to use. I used this style particularly because it's simple and it is a style which is very commonly used, which I want my audience to notice as it isn't overly fussy. To make it into a digipak, I included a slot for a lyric booklet to go in. This will make the digipak feel more personal towards my audience which is my intention as the song used is personal and emotional. My plan is to use my own images of nature and leaves on each side of the digipak but on the front cover the image used will be of the artist. This is so that my target audience will have a visual idea of who he is and it will make it easier to remember. The colours I'm wishing to use for my digipak are warm, autumnal colours to represent the genre of my artist (indie/acoustic).

This is my magazine advertisement template to advertise my digipak. My intention is to have the central image to be the same as the front cover of my digipak so it creates an identity and it is easy to recognise, similarly to the style of Florence and the Machine's album Lungs and the magazine advertisement for it. I've also taken inspiration from the magazine advertisement for Lungs for my layout as it's easy to follow and the most important things like the artist's name and the album name are in a bigger font than the rest of the words. This makes it easier to remember. The colours I'm using for my magazine advertisement are black and white, to make it contrast and stand out for the target audience. The image used will be of warmer colours as it will be the same image used for the front cover of my digipak, this will create a bigger contrast against the black and white and will draw attention from the reader to look at it.

Health and Safety, Risks and Concerns Discussion

Peer Assessment Feedback Form

Location Shots: Take Two

These are the location shots that Alysia and I took on the 4th December and the weather and lighting is exactly how we'd like it to be when we film properly which should be one day during the week between the 9th-13th December. All of the different types of camera angles and shots are going to be used during our music video but with our actors as well. We've also found a couple of new locations nearby which we're going to use in our video because they really show the autumnal colours we want and it isn't anywhere near as muddy as one of the previous locations we were going to use for our first few scenes.

Location Discussion

Planning for our Music Video

Equipment list:

• CAMERAS: Canon 1100D, Canon 600D
• LENSES: Canon 18-55 x2, Canon 55-250
• TRIPOD
• MOBILE PHONES: iPhone 5, HTC One
• Make up kit

Props/Costume list:

• Guitar
• Cigarettes and lighter
• Pizza
• Male actor: skinny jeans, leather jacket, checked shirt, backpack, boots.
• Female actress: shoes, tights, floral dress, leather jacket, red lipstick.

Crew list:

• Sarah (director, camera person, editor)
• Alysia (director, camera person, editor)
• Chelsey  (actor)
• Luke (actor)

My Pitch for Digipak and Magazine Advertisement

Font Research for Digipak and Magazine Advertisement

Digipak and Magazine Advertisement for Digipak Pitch

Digipak and magazine advertisement pitch from sarahisthebestx

Analysing Digipak Magazine Advertisements

This is an advertisement for Florence and the Machine's album. This has an image of Florence which is made to look like a drawing as the background and the lower half of her body. This picture makes you think that the songs are all fantasy based. Also, the image used is also the album cover, which gives an identity so that the audience know what they're looking for when they want to buy it. They have the name of the band at the top of the magazine advertisement, and the name of the album 'Lungs' underneath the picture. The picture is mounted on a black background and all the writing is done in white, the reason for this is so that the text contrasts with the backround, making it stand out to the audience. This gives me some ideas for my own digipak advertisement: making clear links between the digipak and advertisement. Also having the date of when it is released in store is a good idea, but I think in my own advertisement I'll make it stand out more, maybe in a bigger font.

What I really love about this magazine advertisement is the rustic, vintage feel about it. This reinforces Marina & The Diamonds music genre of pop and the running theme throughout all of her music, this creates a very strong identity/star image for her. The font used has a personal feel about it as it looks like someone's handwriting, which will appeal to the target audience as they will feel it is more relatable. There is a running colour scheme used throughout this advertisements of dull pinks and neutrals, this shows to me that Marina is creating the image that she's been around for a long while and she's going to stay around and she doesn't need to revamp her style to modern times because she's successful as she is. I love this magazine advertisement, and I might adopt the vintage feel of it to my own magazine advertisement and digipak. I also love the font type as well.

Intertextuality

Intertextuality is the shaping of a text meaning by another text. Some texts refer directly to others, parodies for example. The interpretation of these references is influenced by the audience's prior knowledge to another text. A prime example of intertextuality in this sense is the music video All The Small Things - Blink 182. Where they mimic and parody 'typical boyband' 90's music videos. This is used to attract their target audience as Blink 182 are a punk band, and usually the people who likes punk bands don't like the genre of pop boy-bands so mimicing them will make them more appealing as punk artists. Intertextuality as a whole is used to refer to other texts and make the artists more appealing to their target audience by alluding to similar or completely opposite texts.

                                

A more recent example of the use of intertextuality is the video Lady Gaga - Applause where she mimics the Greek goddess Athrodites, to gain a symbol of power and expressing her personality in a way that would make her target audience that she is Godlike and an iconic figure.

In my own music video I think that I'm going to use some intertextuality as both Alysia and I are taking inspiration from two music videos into our own music video. One of the music videos is Ben Howard - Old Pine. From this music video we really admire the establishing shots used so we'll be taking some shots that are similar for own music video. We are doing this to reinforce the genre of acoustic music and the sense of nature. The Other music video is The Neighbourhood - Sweater Weather (Original/First music video) because of the use of the relationship included.

Animatic storyboard: second attempt

We changed our animatic so that the song fades out when our shots end so that there isn't a long time of just a black screen for the rest of the song. We edited this using Adobe Premiere Elements.

Codes and Conventions of Magazine Advertistments

These conventions include:
- The artists name and the new album title.
- The release date of the album and the download.
- Website, myspace, facebook or twitter of the artist.
- Product content such as extra DVD footage or any bonus tracks that are included.
- Magazine reviews and star ratings from magazines and newspapers depending on the genre, such as NME, Q, Smash Hits, Kerrang, The Guardian.
- The name of record label.
- Tour dates.
- Photographs or graphics of the artist or things associated with their album.
- Where the album is avaliable to perchase such as HMV, Amazon or iTunes.
- Lines such as “out now” or “debut album”.
- Any offers that are avaliable such as free downloads.

Most bands adhere to these codes and conventions, for example:

But then others don't and keep the theme extremely minimalistic: