Research on digipaks

Example 1) Bombay Bicycle Club - A Different Kind of Fix

This digipak has a very minimalistic theme, with just two images on the front cover and one of them which is goes through the spine and leads onto the back cover as well. This means that there is more focus on the title of the album and the band's name. I love the style of Bombay Bicycle Clubs album “A different kind of fix” As the title of the album ties in with the image of brains and gives off the idea of mental health and happiness. This clearly links with the image, which looks like a light hearted diagram of the human brain.

I really like the theme of this digipak, because it is so unusual it makes me as the audience more interesting in listening to their music. I expect this is the kind of response that the artists aimed for, as the artwork makes you more interested in the album as a whole.

This digipak gives me inspiration to make mine look like this one as both bands/artist have the indie genre of music and I want to represent the genre of music as much as I can through the visuals on my digipak.

Example 2) The XX



The picture shown shows two alternative versions of The XX's digipack, both have four panels which is the most common used for albums. The digipak has a very simple colour scheme of black and white, which brings more focus to the name of the band and album which will attract their target audience immediately, especially since the colours black and white link are very popular colours with the genre type of indie/pop/alternative. Also, the colour scheme is used as a form of identity for The XX as the majority of their music videos are in black and white too.

The fact that there is no writing featured on the album at all apart from the back cover with the song titles shows that the band's intention was for their target audience to know who they are enough to not have to show their bands name on the front cover.

This digipak doesn't give me much inspiration to use their ideas as I find that my artist isn't known enough to have such a minimalistic style, and it also won't fit with the warmth we want our audience to feel when they're watching my music video as well.