Monday 21 April 2014

Question 3: Evaluation

What have you learned from your audience feedback?


Both Alysia and I gathered our audience feedback through many different methods, which I feel worked strongly in our favour because some methods had more sensible/helpful comments of pros and cons of our music video and our individual ancillary products than others.

The different methods we used in our to gain our target audience feedback were through Facebook, Twitter, Survey Monkey, informal interviews, posting our music video on YouTube, filmed interviews and feedback forms from our class mates and our teachers.

Which worked well?

I found that one of the most productive ways of gaining our audience feedback were through handouts to the class and to the teacher. The reason for this is because it meant that both the students and teachers would answer the feedback sheet straight away, so the first thoughts and impressions that come to mind would go on the piece of paper straight away. This gives a more valid and reliable way of Alysia and I working out whether our products are professional looking or not, whether our intentions with visual layout have succeeded or not and also they can give us honest cons about our work, so we can improve.
Another good way of gaining audience feedback was through filmed informal interviews with other students in the school, who fit our target audience criteria. Especially since the two people we filmed for an informal interview were boys, it meant that we could have a broader perspective on our product just incase Alysia and I made it too 'girly' without realising.

Which didn't work well?

The methods that I don't think worked as well as they could have done were posting our surveys, videos, or products on Facebook or Twitter. This was because both Alysia and I had hardly any feedback from these. I think this was mainly because our friends or followers on Facebook or Twitter didn't have the time to watch/comment/analyse our work or they didn't want to be too critical about our work.

What I Learnt

From these different methods of audience feedback, I think it definitely made me realise which works better when it comes down to serious feedback from peers, strangers and most importantly our target audience in general. Once we had figured out the best ways of gaining feedback we used the most successful and useful methods throughout our work.

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