Goodwin's Theory
Goodwin's Theory is based on 8 main factors:
1. Links between lyrics and visuals
2. Links between music and visuals
3. Genre characteristics
4. Intertextual reference
5. Notions of looking (objectification of women)
6. Voyeurism (direct gaze, other people looking at the artist etc)
7. Demands of the record label (representation of the artist)
8. Performance based, narrative based and concept based music videos.
Laura Mulvey
Laura Mulvey coined the term 'Male Gaze' in 1975. She believes that in film audiences have to view characters from the perspective of a heterosexual male. Features of the Male Gaze include the camera fixating on sexual parts of the female's body such as curves or chest. However, there are criticisms of Mulvey's theory such as women may enjoy being looked at and appreciated by men.
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